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The visual elements of cinema provide motion pictures a universal power of communication; movies have become popular worldwide attractions. Video/Audio assets (content) in digital or celluloid form continue to improve revenue potential due to newer means of communications (i.e. standard projection, HD/SD DVD, Dish type broadcasting, internet based broadcasting/IPTV, Video on demand et al). The state of the asset (content) usually determines the revenue generation potential long term. Because of the fragility of film stock, proper preservation of film usually involves storing in climate controlled facilities. The vast majority of films were not stored in this manner, which has resulted in the widespread decay of film stocks. The problem of film decay is not limited to films made on cellulose nitrate. Movie industry researchers and specialists have found that color films are also decaying at a rapid pace. Cellulose acetate film, which was the initial replacement for nitrate, has been found to suffer from vinegar syndrome. Indeed the preservation of color films has now been found to involve a compromise, because low temperatures, which inhibit color fading, actually increase the effects of vinegar syndrome, while higher (normal room) temperatures cause color fading.

Digitizing such content and restoring its original form is the inexpensive way to ensure that this content is passed on the future generations safely. Such digitized content thus qualifies and deserves restoration. Whether you are gearing up for converting content to HD or next generation distribution technologies – digital restoration of the content is an indispensable part of any content digitization project. Damages caused on the celluloid get translated to the digital medium during telecine or film scanning. In the digital medium, these damages occur as white/dust, scratches, blotches, discoloring, tears, flicker and splicing errors. Films that are damaged due to mishandling, natural degradation process due to environment, improper preservation etc. show damages in the form of Scratches, Blotches (Dust, pin holes), chemical effects etc. Such content provides poor visual data quality and hence has lesser artistic and commercial value.

We have set up a comprehensive facility for the digital restoration of films. We accept digitally scanned data at 2k-10bit-dpx or data extracted from digibeta (depending on the end application) and process it through our Automatic Restoration and Interactive Restoration process to give your content restored life. The restored content is then ready to be distributed to new digital media or converted back to celluloid, thus restoring its artistic value and generating incremental commercial value. The quality of restoration is world class and is cost effective. For sample restoration of your content, please contact Harshall Chaavaan on +91 98220 22379.

C-17, HILL VIEW, BANER ROAD, PUNE-411 045. Contact +91 98220 22379

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